D'après Google, les "online ads" sont à un tournant en 2005. Ca progresse fort, est de + en + intégré aux budgets marketing. Bref, ça fait plein de sous tout ça.
"Corporate marketers have made online advertising a standard part of media budgets... "2005 marked the turning point when advertisers switched from testing to investing"
Google exec: 2005 the turning point for online ads
http://news.zdnet.com/2100-9595_22-5977658.html?tag=zdfd.newsfeed
Blog-Spotting With IBM
http://www.internetnews.com/xSP/article.php/3562116
Corporate leaders who ignore what bloggers are saying about them and their businesses could have serious consequences.
Un nouvel outil bien pratique :
http://siteexplorer.search.yahoo.com/
"Google Base is a place where you can easily submit all types of online and offline content that we'll host and make searchable online"
First Base
http://googleblog.blogspot.com/2005/11/first-base.html
Google Base
http://base.google.com
http://base.google.com/base/default
About Google Base
http://base.google.com/base/about.html
Quelques articles divers à propos de Google.
Leur tests Google Talk via VoIP se feraient peut-être [1] via Time Warner Telecom.
Ils ont réglé des problèmes de sécurité avec leur appliances [2] mais beaucoup semblent non patchées et vulnérables (bad admins?)
Enfin deux articles parlant de la taille de Google : qui peut en avoir peur, comment ça fonctionne à l'intérieur, etc [3-4]
[1] Google using Time Warner Telecom for VoIP?
http://blogs.zdnet.com/Google/?p=38
[2] Google appliances vulnerable
http://www.securityfocus.com/brief/59
[3] Who's Afraid of Google? Everyone.
http://wired.com/wired/archive/13.12/google.html
[4] Googling For Gold (The Google Caste System)
http://www.businessweek.com/magazine/content/05_49/b3962001.htm
Extrait de [4]:
"there's a caste system, in which business types are second-class citizens to Google's valued code jockeys. (...) the corporate development team as underpowered in the company, with engineers and product managers tending to carry more clout than salesmen and dealmakers."
Voici un lien vers un blog plutôt pertinent.
1- Manuel du référencement naturel efficace : le contenu (rédiger, écrire, article, internet, mot clé, clef, trafic utile, comportement internautes)
http://net.com.virale.over-blog.com/article-920976.html
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